A small studio with a long memory and high standards.
We have been designing custom themes since 2013. Five platforms, hundreds of clients, one focus: shipping work we are proud to put our name on. No outsourcing, no template reskins, no shortcuts.
Started in 2013. Still here. Still shipping.
What began as one designer freelancing custom WordPress themes turned into a full studio that now builds for five major commerce platforms.
The Beginning
Founded as a one person WordPress theme studio in Toronto. First client was a local fashion boutique that wanted something better than a marketplace template.
WooCommerce Era
Pivoted to focus on conversion focused storefronts. Shipped our first six figure WooCommerce build. Started hiring developers full time.
Going Multi Platform
Added Shopify and BigCommerce expertise. First Adobe Commerce project shipped for a global cosmetics brand. Team grew to seven.
Where We Are
A focused team of designers and developers shipping work across five platforms, three time zones, and forty plus countries. Still independent. Still answering email.
Boring opinions, clearly held.
What we believe, after a decade of shipping themes for clients of every shape and size.
Speed is not optional
If your site loads slower than your competitor’s, you lose customers before they see a single product. Performance is a feature, not a polish item.
Design serves business
Beautiful that does not convert is a portfolio piece, not a result. We measure designs against your business goals, not just our taste.
Code outlasts trends
The fashionable framework today is the legacy code in two years. We pick stacks that will still be supported when your CFO asks why we picked them.
Clients deserve the truth
If your idea is a bad one, we will tell you. If our scope is wrong, we adjust. No agency theatre, no padded estimates, no surprise invoices.
Documentation matters
Every project ships with a Loom walkthrough, a written handover, and a 30 day warranty. You should never feel locked in to your agency.
Smaller is better
We stay deliberately small. Fewer projects, more attention per project. You will know the people building your site by name, not by ticket number.
Five platforms. One studio. Built around your business.
Pick the platform that fits your business. We handle the design, the code, and the launch.
WordPress
Pixel perfect themes built on Astra Pro and Elementor Pro for blogs, agencies, and content sites.
Explore WordPress
WooCommerce
Conversion focused storefronts with optimized checkout and product schema baked in.
Explore WooCommerce
Shopify
Online Store 2.0 themes with reusable Liquid sections and Core Web Vitals tuning.
Explore Shopify
BigCommerce
Stencil themes for B2B, B2C, and headless storefronts at scale.
Explore BigCommerce
Adobe Commerce
Magento and Adobe Commerce themes with PWA Studio support and multi store architecture.
Explore Adobe Commerce
Marketplace
Multi vendor marketplace themes with vendor dashboards, commission rules, and unified search.
Explore Marketplace